...

Monday, February 1, 2010

IPL ain't no monkey business

This blogpost should have been a little earlier when the matter was burning hot. But even today the matter now and then jumps out of the coffins. I am talking about the incident of Pak players not being chosen in any IPL team which, Pak should understand,way beyond any political game. It's a matter of marketing and advertising. As it's quite well known that IPL players are endorsed for many purposes of which IPL matches seem to play a trivial role, as in the case of Kolkata Knightrider, who bagged the biggest share of money, last season, even after not performing well in the matches. They have to promote products, make sure that people are crazy for the merchandise, embark on promotional tours and the list goes on.This is simply not a matter of diplomatic game played to show them down or show grudge against them. It is rather a matter of 'what people want to buy and what you sell them'. For the last 2 years Indian juntaah doesn't seem to be having a good taste for Pak people, reasons need no introduction. We all know this emotion will last till the apocalypse but the intensity of such proportions is ephemeral. In other words, call it an off-season for Pak players. Now why would a good businessman think of investing in sweater-market during peak summers???
Pak bureaucrats should stop being petulant and wait for the 'winters' to arrive...

No comments: