I just came across this beautiful business episode...
Jim Davis is credited for the famous cartoon character Garfield.
Now why i call this an amalgamation of luck and business has an interesting story behind it.
Jim davis had been a well established ad maker of USA and wrote a cartoon strip Gnorm Gnat for local newspaper. This cartoon strip was published in Pendleton Times for about 5 years, when one day he approached a national syndicate to publish his cartoon strip. To his disppointment the editor refused to publish them, arguing that "bugs are not a character a common man can relate himself to".
This is after what Garfield emanated. Initially designed to become merely an 'effective' Cartoon strip, owing to the comment by the editor, Garfield, as predicted vaguely, turned out to be a huge hit. Within no time the character was seen as a huge potential for a whole new episode of merchandise industry. The turnovers were so huge that Jim Davis created a company Paws inc. to look after the assets of this cartoon character. Now isn't this intriguing that what was assumed to be a mere cartoon strip of newspapers turned out to be a gold mine. Thanks to that editor, who actually shares most of the credit
